Hi! I’m Serena, your creative partner in arms.

My goal is to help creative entrepreneurs, brands, boutiques, and bloggers succeed in business and life. My creative gifts combined with my analytical and spiritual sense will help guide and shape the success of my clients’ work. Together we will create a clear direction for your brands’ online presence, design, and launch campaigns, and create beautiful content. My services allow my clients to spend more time off-line and less time being creatively stagnant.

Check out what’s new from Serena

Where to Sleep, Shop and Eat in Downtown Dallas

Stay: The JouleOn a recent trip to Dallas, we stayed at The Joule Hotel in the downtown Arts District.  I can’t express our gratitude to all the people we came in contact with while we were there. From bellmen to housekeeping from restaurant staff to front desk...

My Picks From the Forty Five Ten Winter Sale

While in Dallas last week, I was reacquainted with an amazing lifestyle store and women's boutique Forty Five Ten. Conveniently located across the street from our fabulous hotel (read about the Joule Hotel here), Forty Five Ten is a 4 story boutique that offers fine...